After a huge success in NYC, Tim Burton: The Exhibition arrived in Melbourne. It was DDB Melbourne's job to encourage people to go. People knew Burton's films, but not the artist … read morebehind them. They needed to get people to the exhibition and we had few pennies to do it. So, the agency recreated a bloodshed scene from his movie Sweeney Todd, which tells of a Demon Barber who bakes his customers into delicious meat pies. They teamed up with local pie vendor, Pie Face to deliver 100% Human Meat pie bags - complete with red-hot contents - to the people of Melbourne (& Burton himself). The bag itself acted as a 2-for-1 ticket pass.Opening week saw 23,150 attendees, making it ACMIs most successful opening week ever. Daily visits hit another record at 4,227 attendees. So far Tim Burton: The Exhibition is on track to be the most successful ever in ACMI history.
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