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Interactive
Latet - Charity Organization: "Join My Table"
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The Objective: Raise 200,000 holiday meals for the hungry.
The Idea: We created a special website where surfers were invited to join virtual New Year dinner tables. Theycould either join an existing table or open a new one and invite their friends to do the same. Donations, made via mobile texting or online credit cards,varied as people could bid for a “place of honor” at the table (eg: ”Head of the table”) or for a VIP table. Surfers could also send their Facebook friends an invite to join. The Client: “Latet” (in Hebrew “to give”) - an organization that distributes food packages to Israelis too poor to afford basic food baskets and especially a holiday meal. The Time: 2 weeks before the Jewish New Year holidays. Go to: www.latet.co.il
Account Director: Adam Polachek Related |
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