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Latet - Charity Organization: "Join My Table"This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Objective: Raise 200,000 holiday meals for the hungry.
The Idea: We created a special website where surfers were invited to join virtual New Year dinner tables. Theycould either join an existing table or open a new one and invite their friends to do the same. Donations, made via mobile texting or online credit cards,varied as people could bid for a “place of honor” at the table (eg: ”Head of the table”) or for a VIP table. Surfers could also send their Facebook friends an invite to join. The Client: “Latet” (in Hebrew “to give”) - an organization that distributes food packages to Israelis too poor to afford basic food baskets and especially a holiday meal. The Time: 2 weeks before the Jewish New Year holidays. Go to: www.latet.co.il
Account Director: Adam Polachek |
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