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Aids Task Force: SDIA
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The Israel Aids Task Force asked Y&R Tel Aviv to continue their efforts to put Aids back on the public agenda.
The Agency decided to use the power of Radio. The idea was to demonstrate Aids infection through "infecting" the country with a hit pop song. "Sdia", a new mysterious band, released a new song named "Going all the way", about a girl with easy virtue. The catchy song was played on all radio stations in the country and started to spread immediately. Within 6 weeks, some amazing things happened: for the presentation video please go to: http://www.youtube.com/watch?v=VS6ja0lSgfA&feature=related
Executive Client Director: Adam Avnon Related |
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