 |
Kafka: The Metamorphosis of a Writer – A New Exhibition at the National Library of Israel.
Franz Kafka, perhaps the most famous literary figure that most people don’t truly know. So … read morehow do you spark curiosity?
How do you make someone who passed away 100 years ago accessible to a diverse Israeli audience? Here’s the story:
We traveled to Jerusalem for the exhibition launch event, arriving at the iconic and stunning National Library building.
After a brief ceremony inaugurating the exhibition, we stepped inside. I enjoy wandering through exhibitions without a defined path or logic,
letting the content draw me in and absorbing it all. Upon exiting the exhibition, it hit me... I saw the campaign within the exhibition.
One quote, prominently displayed and chosen by the curator, caught my attention mainly because of its style, it felt out of place and time:
"A married friend is no friend" This sentence was said in 1914? By Franz Kafka?
It’s funny, even insightful, and could easily have been written by a Tel Aviv stand-up comedian.
From there, it evolved into selecting more of Kafka’s sayings, which are as topical and relevant today, perhaps even more so than they were back then.
read less...
Credits
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
 |