SeboCalm: Artful e-commerce boxes for a good cause

SeboCalm, the leading dermo-cosmetics brand in Israel, has turned its e-commerce boxes into content with meaning – since 2019, the boxes have served as a platform for female creativity. In the latest edition of the boxes, we took a significant leap: each box is dedicated to an organization that promotes and supports women and girls. We created a launch event where the illustrators met with the CEOs of these organizations, a meeting that provided the brief from which the illustrators began their work. Inside each box, there is a story of the organization, the illustrator, and the connection between them. Additionally, there is a QR code that can be scanned to donate and learn more about the organization. The boxes that will serve SeboCalm over the next year will reach hundreds of thousands of women in Israel.