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Top 6: May 12th 2010
Outdoor
Or Yarok / Nur Star Media: Crashed Cars BottleTop 6: May 12th 2010
6 months project: collecting cars, welding, completing and erecting the structure 80 cars that crashed in accidents; 15 tons worth of metal; 20 meters tall giant bottle shaped urban construction; one of the country's busiest highways and intersections; 1,000,000 people exposed to the message every day (the bottle will be up for a period of 3 months); one message: "Don't drink and drive". Agency: Shalmor Avnon Amichay Y&R Interactive, Tel Aviv
Media: Moshe Nur - Nur Star Media Also best this week |
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