Land Rover: Family Mode

We're living in the age of screens, the majority of us are addicts in one way or another. The ability to disconnect is the ability to connect to the world around us. Land Rover Israel decided to take on the job and act. Instead of communicating the car's technological abilities they chose to communicate the car's ability to connect members of the family to one another. Instead of staying at home on "Screen Mode" move to Family Mode (a take-off on the well-known Airplane Mode go with the whole family into the car, and out of the disconnected world.