Outdoor ad: Latet: 200,000 holiday meals needed

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An Urban Protest Exhibit featuring 1.3 kilometers of dinner tables. All the tables are empty: empty plates with forks and knives, to demonstrate the need for 200,000 holiday meals.The billboard carries a single message: Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online: www.latet.co.il. Agency: Shalmor Avnon Amichay /Y&R Interactive, Tel Aviv.