TV ad: Israel Aids Task Force: Get Tested

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All radio stations in Israel for World Aids Day: "Get Tested" ProjectTOP anchors get tested LIVE To mark World Aids Day and raise awareness Shalmor Avnon Amichay /Y&R Interactive Tel Aviv created a idea whereby all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.LIVE HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested.Results were given within half an hour—all of which were broadcast live as well (everyone tested negative).During the promotion, the public was invited to the stations to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcast items, interviews and spots about the importance of HIV testing.