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Web Film
Twix: Twix Meltdown
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Since 2013, TWIX has been having a lot of fun with its long-running Left TWIX vs Right TWIX preference campaign. Created by BBDO New York, the TWIX Meltdown works with any cup of hot coffee. There's a gold Meltdown for the Left Twix and a red one for the Right Twix. TWIX likes to think it's the greatest thing to happen to coffee since the coffee bean. And now they are set to bring that same level of fun to the coffee world. TWIX is introducing a first-of-its-kind, game-changing product innovation that will allow fans to place a TWIX into any cup of coffee and pull out just the cookie, leaving them with a chocolatey, caramelly TWIX coffee. It’s called the TWIX® Meltdown and it’s available to fans on a very limited basis.
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