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Since 2013, TWIX has been having a lot of fun with its long-running Left TWIX vs Right TWIX preference campaign. Created by BBDO New York, the TWIX Meltdown works with any cup of hot … read morecoffee. There's a gold Meltdown for the Left Twix and a red one for the Right Twix. TWIX likes to think it's the greatest thing to happen to coffee since the coffee bean. And now they are set to bring that same level of fun to the coffee world. TWIX is introducing a first-of-its-kind, game-changing product innovation that will allow fans to place a TWIX into any cup of coffee and pull out just the cookie, leaving them with a chocolatey, caramelly TWIX coffee. It’s called the TWIX® Meltdown and it’s available to fans on a very limited basis.
read less...BBDO NEW YORK: Creative Agency
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Creative Director: Peter Alsante
Creative Director: Bianca Guimaraes
Senior Creative Director: Tom Kraemer
Senior Designer: Veronica Souza
EVP, Director of Integrated Production: David Rolfe
EVP, Group Executive Producer: Amy Wertheimer
EVP, Executive Producer: Anthony Curti
Interactive Executive Producer: Katie Young
Integrated Producer: Mo Twine
Junior Producer: Philip Peker
CEO & President, BBDO New York: Kirsten Flanik
EVP, Global Account Leader, Mars: Susannah Keller
EVP, Account Director: Lisa Piliguian
VP, Account Director: Carrie White
Account Manager: Michelle Ostbye
Account Executive: Danee Fields
Senior Project Manager: Amy Orgel
Business Manager: Paul Cisco
SVP, Group Director, Behavioral Planning: Annemarie Norris
VP, Planning Director: Christina Stoddard
Planner: Michael Schonfeld
Production Company: O Positive
Director: Brian Billow
DP: Christophe Lazenberg
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
VFX/Conform: Smigital
Flame Artist: Jim Hayhow
Mix: Mack Cut
Mixer: Sam Shaffer
Edit House: MACK CUT
Editor: Nick Divers
Assistant Editor: Kenneth Munoz
Executive Producer: Gina Pagano
Producer: Margarita Mutuc
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