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M&M's is asking Canadian's to "Join the Hunt". Created by Proximity Canada, BBDO Toronto, and Firstborn based in New York, the campaign uses television, point of sale and online
… read moremedia inviting consumers to find and collect eggs with PIN codes and point values hidden on the web and inside specially marked packages of M&M’s® Speck-tacular Eggs.
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Credits
Other credits
website: www.jointhehunt.ca
Interactive Credits
Agency, City: Proximity Canada
Creative director: John Gagne
Associate Creative Director: Jon Webber
Copywriter: Jon Webber
Art director: Firstborn
Project Manager: Kristie Filippopoulos, Amber Richardson
Flash Developer: Firstborn
Account Management: Catherine Klunder, Lindsay Bernard
Television
Agency, City: BBDO, Toronto
Client: Mars Canada
Spot Title: Join the Hunt
Creative director: Peter Ignazi and Carlos Moreno
Copywriter: Rachel Abrams
Art director: Linda Carte
Agency Producer: Adriana Laborde
Animation House: Firstborn, City: New York
Executive Producer: none
Director: none
DP: none
Editorial: Firstborn
City: New York
Planner: Adrianne Gaffney
Account Management: Chris Perron, Patty Moher, Laura Garrett
FIRSTBORN CREDITS FOR BROADCAST SPOT
Digital Agency: Firstborn
Executive Director – Dan LaCivita
Creative Director – Joon Park
Lead 3D Designers (Modeling, Animation, Lighting, Rigging and Compositing) - Eric Eng and Michael Kuzmich
3D modeling - Tim Jockel, Felix Hill
3D animation - Brett Swanson
Producer – Lesley Florie
Studio Producer – Will Russell
Technologies Used:
3D Studio Max
After Effects
Adobe Photoshop
Adobe Illustrator for programs
FIRSTBORN CREDITS FOR WEBSITE
Digital Agency - Firstborn
Executive Director – Dan LaCivita
Creative Director – Joon Park
Producer – Lesley Florie
Lead Designer – Maria Wang
Lead 3D Designer / character animation – Eric Eng
3D Production / animation – Michael Kuzmich, Tim Jockel, Felix Hill
Director of Technology – Francis Turmel
Lead Developer – Mathieu Badimon
Software Engineer – Ryan Jafari
Flash animation / developer – Mario Heigel, Izaias Cavalcanti, Daniel Enstrom
Sound Design – Insurgent Music
Technologies Used
Flash CS4/AS3 (front end development)
.NET 2.0, C#, SQL Server 2005 (server side development)
3D Studio Max and After Effects (3D/Animations/Modeling)