Mars M&M's Speck-tacular Eggs: Join The Hunt

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• Category Confectionery & snacks
• Client Mars
• Agency BBDO North America
• Production Firstborn, New York
• Country Canada
• Uploaded 14 March, 2009

• 
  Creative Director
  Peter Ignazi and Carlos Moreno
• 
  Interactive Creative Director
  John Gagne
• 
  Assoc Creative Director
  Jon Webber
• 
  Art Director
  Linda Carte
• 
  Copywriter
  Rachel Abrams
• 
  Copywriter
  Jon Webber
• 
  Art Director
  Firstborn
• 
  Agency Producer
  Adriana Laborde

website: www.jointhehunt.ca



Interactive Credits

Agency, City: Proximity Canada

Creative director: John Gagne

Associate Creative Director: Jon Webber

Copywriter: Jon Webber

Art director: Firstborn

Project Manager: Kristie Filippopoulos, Amber Richardson

Flash Developer: Firstborn

Account Management: Catherine Klunder, Lindsay Bernard



Television

Agency, City: BBDO, Toronto

Client: Mars Canada

Spot Title: Join the Hunt

Creative director: Peter Ignazi and Carlos Moreno

Copywriter: Rachel Abrams

Art director: Linda Carte

Agency Producer: Adriana Laborde

Animation House: Firstborn, City: New York

Executive Producer: none

Director: none

DP: none

Editorial: Firstborn

City: New York

Planner: Adrianne Gaffney

Account Management: Chris Perron, Patty Moher, Laura Garrett























FIRSTBORN CREDITS FOR BROADCAST SPOT



Digital Agency: Firstborn

Executive Director – Dan LaCivita

Creative Director – Joon Park

Lead 3D Designers (Modeling, Animation, Lighting, Rigging and Compositing) - Eric Eng and Michael Kuzmich

3D modeling - Tim Jockel, Felix Hill

3D animation - Brett Swanson

Producer – Lesley Florie

Studio Producer – Will Russell



Technologies Used:

 3D Studio Max

 After Effects

 Adobe Photoshop

 Adobe Illustrator for programs





FIRSTBORN CREDITS FOR WEBSITE



Digital Agency - Firstborn

Executive Director – Dan LaCivita

Creative Director – Joon Park

Producer – Lesley Florie

Lead Designer – Maria Wang

Lead 3D Designer / character animation – Eric Eng

3D Production / animation – Michael Kuzmich, Tim Jockel, Felix Hill

Director of Technology – Francis Turmel

Lead Developer – Mathieu Badimon

Software Engineer – Ryan Jafari

Flash animation / developer – Mario Heigel, Izaias Cavalcanti, Daniel Enstrom



Sound Design – Insurgent Music



Technologies Used



 Flash CS4/AS3 (front end development)

 .NET 2.0, C#, SQL Server 2005 (server side development)

 3D Studio Max and After Effects (3D/Animations/Modeling)