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M&M Pretzel: Listen BuddyThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The launch of the new M&M’S Pretzel by BBDO New York is the biggest launch in recent M&M’S history. More impressive, it reflects a completely integrated and holistic approach. In the launch work, we see the return of Orange and the introduction of a new character, aptly named Pretzel Guy.
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