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The life of the journalists, photographic reporters, and cameramen who work on the sidelines of soccer fields is not easy by any stretch. Besides the concentration and physical … read morefitness needed in order to capture the best angles of the game, they have to be extremely agile to avoid being hit by a ball or run over by a player. And that is Bridgestone Barrier's main purpose: to protect these professionals and their equipment from the occasional accident. This innovative initiative, the brainchild of VMLY&R, is the first in a series of actions that Bridgestone, the world's largest tire manufacturer, will undertake throughout the year to activate the sponsorship of CONMEBOL Libertadores 2019 Tournament. Bridgestone, which has just renewed the sponsorship of Latin America’s most important soccer tournament until 2022 and has extended their partnership to the South American CONMEBOL championship, continues its strategy of investing in innovations that bring closer together customers and their passions, such as soccer. For the first time ever, a static, conventional billboard will become a tire barrier. The brand’s marketing action will be seen in the field today, during the game between Flamengo and Bolivia’s San Jose at Maracana stadium, in Rio de Janeiro.
read less...RTV: Kika Tancredo de Assis, Gabriela Meyer, and Giovanna Cioca
Client Approval: Marcos Silveira, Oduvaldo Viana and Mateus Dória
Planning: Letícia Soares
Production Director: Rodrigo Magu
Account Director: Betania Garib
Media: Vilma Morais and Gabriel Barbosa
Creative VP: Adriano Abdalla
Production co-ordinator: Fernanda Moraes
Print Producer: Raiz Estúdio
VP Business: Fábio Meneghati
Business Affairs: Talita Sicchiroli and Natália Zanzarini
Post Production Company: Psycho InLook
Music Production: Pedro Vituri
Producer: Capitão Foca
Executive Producer: Zá Coelho
Account Services: Zá Coelho
Sound Design & Mix: Felipe Parra
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