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Bridgestone: Grass Grip
Venice, CA-based The Mission brings surprising, turf-tearing grip to the soccer field in the new :30 "Grass Grip" for Bridgestone out of The Richards Group. The spot features soccer star Alex Morgan testing a Bridgestone tire-covered soccer ball, finding its grip to be more than the field can handle.
The Mission was responsible for the miraculous turf-tearing, crafting the ball and turf rollup done entirely in CG. The spot is the latest in an ongoing collaboration with Bridgestone and The Richards Group.
Brand Management: Elizabeth Wilcox |
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