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Bridgestone: Grass Grip

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Venice, CA-based The Mission brings surprising, turf-tearing grip to the soccer field in the new :30 "Grass Grip" for Bridgestone out of The Richards Group. The spot features soccer star Alex Morgan testing a Bridgestone tire-covered soccer ball, finding its grip to be more than the field can handle.

The Mission was responsible for the miraculous turf-tearing, crafting the ball and turf rollup done entirely in CG. The spot is the latest in an ongoing collaboration with Bridgestone and The Richards Group.
Credits Other credits

Brand Management: Elizabeth Wilcox

Agency: Richards Lerma

CD/Writer: Luis Cuenca

Brand Manager: Melissa Garcia

Brand Manager: Stephany Puño

Executive Producer: Michael Pardee

Producer: Ryan Meredith

Creative Director: Rob Trent

Lead Flame: Joey Brattessani

Flame: Michael Vagliety, Colleen Smith, Trent Shumway

Head of CG: Piotr Karwas

Animation: Samir Lyons

Model, Texture and Lighting: Raul Dominguez

Rigging: Rick Grandy

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