Jack Daniel's: Jack Daniel's Distillery Augmented Reality app

Jack Daniel’s Tennessee Whiskey is rolling out an Augmented Reality app that will take consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book style dioramas with more than ten minutes of content providing an engaging experience rich with stories and visuals in a way that’s uniquely Jack. Once consumers download the dedicated app, they can point their phones at any Jack Daniel’s Tennessee Whiskey bottle to uncover the animations, voice overs, and all the stories that make the more than 150-year old brand so special, from the Cave Spring water to the distilling process, to name a few.