Absolut Vodka: Planet Earth's Favorite Vodka, 2

On Earth Day, Absolut Vodka announced its new platform to promote our planet – and its people – as "Planet Earth’s Favorite Vodka." Absolut has always championed a more progressive society and more sustainable planet – now Absolut hopes to inspire others in its belief that small changes today can lead to big impact tomorrow. With a new model built around listening to the Earth, the iconic vodka brand is taking steps to learn, act and celebrate action – regardless of how big or small. From supporting the LGBTQ community for 38 years and counting or working tirelessly to create one of the most energy efficient distilleries in the worldi – Absolut believes in the power of doing better by coming together in support of something bigger.