TV ad: Absolut Vodka: Andy Warhol’s Lost Artwork

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Before its dramatic resurfacing at a 2020 auction, the existence of Warhol’s Absolut ‘Blue’ was shrouded in mystery. Originally commissioned by Absolut in the 1980s, the painting was intended as a part of a pioneering collaboration that saw Warhol redefine advertising and art. Its rediscovery has ignited a new campaign by Absolut that honour’s Andy’s legacy, with each bottle acting as a tribute to the artist’s boundary-pushing fusion of commercial and fine art.