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GEICO: What Happens When the Gecko Wears The Infinity Gauntlet?
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In the newest GEICO and Avengers crossover - the second to be directed by Tom Routson of Framestore Pictures and created by The Martin Agency, Richmond - we find the Gecko walking down a busy street and past a cinema where he sees a poster for the new Avengers: Endgame. Awed by the ad, he gets pulled into a fantasy where he is consumed by his superpower to save everybody money on their insurance. Wearing a Gecko-sized version of Thanos's Gauntlet, he is able to snap his fingers, spreading low cost insurance to people all across America. In the comedic spot, Routson plays with lighting and textures to give the world of the ‘Infinity Gecko’ a blockbuster size feel, using changes in color and temperature to dial up the drama and match the larger than life nature of the Marvel Universe. The change in tone amplifies the impact of the Gecko’s all encompassing power, and magnifies the humor of both his and the happy customers' reactions, as well as the confused looks of passersby when he snaps back to reality.
Senior Content Creator: Matt Wieringo Related |
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