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Web Film
Ovarian Cancer Australia: Overies For Ovaries
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Ovarian cancer doesn't have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected.
Collaborating with Australia's favourite underwear brands - Bonds and Bras N Things - 10 Feet Tall developed a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they're no ordinary undies - they're Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer.
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