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Neuriva Brain Porformance: Pickles
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Creatively, we were inspired by the human insight, "When your brain is at its best you feel at your best." Neuriva helps you celebrate the everyday "small" brain victories and the emotional rush you get when your brain kicks in at the pivotal moment - and really nails it! Whether it is recalling a long list of confusing names, or reciting a complicated speech, Neuriva is the catalyst for all of your best braining moments.
The tone is fun, charming and celebratory as it seeks to highlight those times when your brain comes through in a pinch, complete with a confetti flourish. Neuriva won't make you a genius, but it certainly might make you feel like one, a lot more often. Within media, Neuriva is leveraging TV for mass awareness, but has employed an entirely new digitally centric approach. Niche targeting and identifying contextually relevant messaging is a critical tactic in the success of this campaign as we're targeting specific consumers including (but not limited to) gamers, busy professionals and multi-tasking moms. With Neuriva, it's our mission to help all Americans brain better. Agency: McCann Health, New York.
Oliver Trower - VP Related |
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