Piracy Blockr: Piracy Blockr

Illegal cam recordings cost the film and entertainment industry billions of dollars in losses each year, but so far no attempts to curb the problem, from scare tactic campaigns to increased theatre personnel, have made a significant dent in this illegal industry. Ogilvy has joined with Focus Film Media, part of Focus Media Group, to develop a new way to combat piracy, right at the source. The 'Piracy Blockr,' inspired by age-old technology found in TV remote controls and other electronic gadgets, uses infrared light to create a watermark on any illegally filmed footage, rendering it useless to sell, while having no effect on the other theatre patrons' experience of the film.