The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the … read moresecond largest cause of these deaths, according to recent data from the World Health Organization (WHO). During popular festivals, the numbers grow even higher. For example: according to a report from the Federal Highway Police, between 2018 and 2019 there was a spike in the number of drivers charged with drunk driving or who refused to do the breathalyzer test during the Carnival. Aware of its role in this scenario, BrewDog Sao Paulo, a brewery of Scottish origin, promoted the campaign ThrowBackCrash, developed by the ad agency Leo Burnett Tailor Made So as to warn drivers who seem to ignore the facts and the risks of drunk driving. The action mapped 50 fatal crashes that occurred over previous years which were caused by alcohol consumption, and reported it as being a recent accident on Waze during the 15 days of revelers partying in the city of São Paulo.
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