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Top 6: May 8th 2019
No one is happy all the time. And that's ok. That's why Burger King has a dig at McDonald's "Happy Meals" created "Real Meals". The campaign is in partnership with Mental Health America to encourage everyone to come in and #FeelYourWay. The moods of the boxed meals include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF (Don't Give a Fuck Meal. The Real Meals boxes - which include the Whopper meal or a Whopper, fries, and a drink - are available at a handful of locations in Austin, Seattle, Miami, Los Angeles, and New York City. "With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel," states the Burger King release. Tim Kvasnosky composed the original track. Agency: MullenLowe US.
Credits
Other credits
SVP, Creative Director, Digital and Social: Dustin Johnson
SVP: Enrique Camacho
SVP: Scott Stripling
Director of Integrated Design: Michael Molinaro
SVP Executive Director of Integrated Production: Lisa Setten
SVP, Head of Integrated Production: Zeke Bowman
VP: Brian Smith
VP, Director of Art Production: Tracy Maidment
Director of Print Production: Aidan Finnan
Content Producer: Abbey Daniel-Green
Animator: Ryan Dight
Animator: Andrew Lee
Sr. Photographer: Erika LaPresto
Digital Imaging Supervisor: Nick Bleil
Sr. Digital Imaging Artist: Alex Abdalian
Senior Production Artist: Nat Novak
VP, Group Strategy Director: Mike Cassell
Social Content Writer: Arielle Mulgrew
Senior Business Affairs Manager: Amy Keddy
Sr. Project Manager: Kelly Benson
Project Manager: Tia Coulter
VP Account Director: Kerry McKibbin
Account Supervisor: Alison Whisenant
Sr. Account Executive: Caroline Bailey
Account Executive: Leila Chee
Client: Burger King
Global Chief Marketing Officer, Burger King: Fernando Machado
Head of Global Brand, Burger King: Marcelo Pascoa
Head of Marketing, Burger King North America, Renato Rossi
Advertising, Media and Communications, Burger King North America: Diego Suarez
Media, Traditional, Digital and Social, Burger King North America: Jorge Oliveira
Social Media and Digital Marketing, Burger King North America: Flavia Guetter
Advertising and Merchandising, Burger King North America: Nicole Alevizos
Advertising, Burger King North America: Liza Keller
Media, Traditional and Digital, Burger King North America: Madeline McDermott
Editorial: Friendshop
Editor: Alex Pirrone
Assistant Editors: Lauren Hayes & Josh Nowlan
Motion Graphics: Rebecca Bolde
Managing Director: Melissa Mapes
Original Music: Butter Music & Sound
Managing Director: Ian Jeffreys
Composer/ECD: Tim Kvasnosky
ECD, Butter: Aaron Kotler
CCO, Butter: Andrew Sherman
Audio Post: Sound Lounge NY
Sound Design/Mixer: Tom Jucarone
Producer: Alicia Rodgers
Color: MPC NY
VFX: MPC NY
