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Top 6: May 8th 2019
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PMU: The CallingTop 6: May 8th 2019
In early 2019, the PMU implemented its new strategy which focuses on horse betting DNA: the pleasure of the game and the expectation of winning. Its new communication campaign highlights the intensity of the show and the excitement of the gamblers.
Agency: Buzzman, Paris The new signature: “May the best ones win” sounds like a challenge and values the wisdom of the bettors. The TV movie tells an epic story, where nothing is foregone, where anything can happen through all the races that made History. It carries the idea that horse racing is the most spectacular sport and horse betting is the most intense sports betting. To such an extent that the heroes of the film do not withstand the call of the greatest race of all time!
Managing Director Cyril Linette RelatedAlso best this week |
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