Georges Mohammed-Chérif

After graduating from “Sup de Pub” Paris in 1991, Georges Mohammed-Chérif began his career as a copywriter for the largest Parisian agencies (Publicis, BETC, CLM BBDO, Y&R, Australie), working on prestigious brands such as Renault, Peugeot, Apple, RATP, Kraft, 1664, E. Leclerc, SFR, etc.

In 2006, he was one of the first advertising executives to understand the wonderful opportunities that the world of digital had to offer. A new culture, nowadays essential to any advertising strategy.

In order to offer this digital culture to brands, he created Buzzman, a new advertising agency model, 100% independent, combining top level creativity with a high level of consumer engagement (including interactivity and dialogue).

Based in Paris and Dubaï, the agency now counts over 120 employees and accompanies brands such as Burger King France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, Système U, Delsey, Allo Resto By Just Eat…

In 2016, Buzzman created Productman, an innovation laboratory dedicated to creating products and services intended for commercialisation.

Numerous award winner in prestigious national and international festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) for the creativity and efficiency of his innovative campaigns, Georges Mohammed-Chérif is today recognised as one of the most influent Creative Directors in Europe.