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Top 6: July 31st 2019
A few days ago, BURGER KING Belgium was surprised to discover that McDonald's Belgium was installing an outdoor advertising panel right next to its new restaurant in Brussels asking … read morecustomers if they preferred to be "served by a King or served as a King". A great opportunity for the King of WHOPPER to meet his historical competitor, through a giant panel on the front of his new restaurant: "Why try to roast when you can't even flame grill?"
Agency: Buzzman, Paris
By playing on the double meaning of the word "roast", BURGER KING Belgium reminds McDonald's Belgium that it's never a good idea to rib the king of the flame. With this outdoor advertising, visible until August 6, BURGER KING® Belgium displays what the brand’s fans are looking for, above all: the unique taste of flame-grilled.
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Credits
Other credits
CEO Kevin Derycke
Marketing Director Dirk Lammens
Brand Manager Vic Dresen
President - Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director - Julien Levilain
Account Director Xavier Devaux-Landragin
Account Executive Quentin Seguret
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Rights Management Dee Perryman
Head of Production Vanessa Barbel
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