Outdoor ad: Hotel Honduras Maya: Hotelbnb

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Top 6: July 31st 2019

Ogilvy Honduras has created 'Hotelbnb,' renovated rooms inside the Hotel Honduras Maya advertised as 'Airbnb' roooms. It occurred to Hotel Honduras Maya: if Airbnb's market wasn't coming to stay with them, why not go straight to them? That's why the Hotel Honduras Maya and Ogilvy Honduras created 'Hotelbnb,' our play to strike back at our most disruptive competitor. First we analyses the most popular Airbnb listings in our region to identify the common stylistic choices in photography, description and host profiles. Based on our findings, we redsigned and refurbished the rooms, in keeping with the trends that appeal to our target audience - millennials.