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The global music streaming service launches a 360° marketing campaign in key markets, highlighting how music can change or elevate moods and perceptions. Through this campaign and … read morethis new brand platform, Deezer is positioning itself around what has always been its true DNA : music. And more precisely, the way in which it is able to shed emotional light on the world around us. With a resolutely different visual territory, Deezer expresses all its modernity thanks to the striking visuals of photographer Lou Escobar. The campaign presents various life scenes that the younger generation can easily identify with. But these visuals don’t tell the whole story. Only after scanning the QR code on the image will a title be triggered, revealing the full meaning of the visual. The programme includes iconic artists such as Édith Piaf, global superstars such as Dua Lipa, and local heroes such as Heuss L’enfoiré, Jul, Die Prinzen and Vitor Kley. A poster campaign in 2M2, 8M2 and DOOH formats visible in France and Germany from 22 August until the end of the year in several waves. Tarpaulins installed in Paris and Lyon are also visible as well as a digital device. The campaign is also visible in Brazil on TV and digital. A TikTok challenge will also be launched in which users show how a song can improve or change a situation.
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CEO Jeronimo Folgueira Folgueira
CMO Mark Ody
VP Brand Marketing Elsa Batigne
Global Brand Manager Giovanna Varache
Head of Creative Design Arnaud Roulleau
Head of Market Research Olga Arsenii
Head of Brand Marketing France Sandrine Cariven
Head of Brand Marketing Germany Sofia Oberhoff
Brand Marketing Manager Brazil Yuri Valdevite
VP Communications Guy Cunis Guy Cunis
Director of Performance Marketing Shérina Khalidi
Agency
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Assistants Sarah Narboux & Alexandre Galup
Copywriter Assistant Alexandre Paillet
Business Director Laura Quiles
Account Manager Quentin Seguret
Head of Social Media Julien Scaglione
Lead Social Media Quentin Barbaray
Social Media Consultants Antoine Bouteil & Juliette Batté
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Margaux Zaniol & Tifanny Boutih
Head of Production Vanessa Barbel
Producers Assya Mediouni, May Pham & Charlotte Chadeau
Head of Digital Christelle Pereira
Digital Producer Melissa Bourdin
Digital Designer Garance Bauerndistel
Production HVH
Photograph Lou Escobar
Director Arthur Couvat
Sound Production Schmooze
Post Production HVH
Post Production Janvier
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