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Burger King: The 4 Elements
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Established since 2017 in Belgium, BURGER KING® is launching its first TV ad with Buzzman starting February 13th. An opportunity to remind all its customers that nothing beats a flame-grilled burger. And God won’t deny it. Since 1954, BURGER KING® has been grilling its steaks over an open flame. That’s what gives their burgers their unique smoky taste. A cooking process that would not be possible without one of the founding elements of our universe. In a mystical film, BURGER KING® presents God for the first time, not as a man but as a woman. This goddess at the origin of the world, installed in the daily life of mortals, presents us the 4 elements composing the universe: earth, water, air and fire. Although these are all essential, she has, just like us, her little preference because she also likes WHOPPER®. We’ll let you guess which one it is. A hint? No need.
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