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Top 6: November 8th 2023
In 2023, there are scarier things than monsters and ghosts during Halloween. Artificial intelligence is taking more and more space in our world. This technology offers infinite … read morepossibilities in a wide range of fields, but also raises numerous concerns about its potential misuses (manipulation of public opinion, invasion of privacy, cyber-attacks, threat to employment…) This Halloween, BURGER KING® transforms the fear of AI into an asset in its latest campaign from Buzzman. In AI-generated film and posters, we see BURGER KING® customers lose their human form from the first bite they take off a burger. Another glitch… These were simple prompts such as “a woman eating a burger” or “a man eating in a Burger King”. It seems that mankind still has a bright future ahead. Or maybe this press release was actually written by ChatGPT. A 100% social media campaign visible from October 31.
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Managing Director Alexandre Simon
Marketing Director Timothée Loizeau
Media Officer Erinna Beaudron
Digital & Retail Director Alexandra Laviolette
Project Manager Lila Thumerelle
Agency
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Associate Director Loïc Coelho
Account Executive Assistant Léa Lika
Head of Social Media Pierre Guengant
Social Media Consultant Félix Brunot
Social Media Consultant Elisabeth Royo
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
PR & Communication Assistants Inès Pereira & Alizée Bédu
Head of Production Vanessa Barbel
Head of Motion Théo Berdrin
Motion Adrien Lahbar
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