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Burger King: Fries
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On May 6th, Charles III and his wife Camilla Parker Bowles were officially crowned. The eyes of the world were on Westminster Abbey in London. While the event was watched by millions of Britons, their neighbors, the BURGER KING® 100% French ingredients did not escape this international excitement. True to their reputation as the kings of grumbling, they did not miss to react to the official coronation with their usual sense of humor. Yes, there was no way they could have missed it. A campaign visible via a series of billboards (7s and 8s) broadcasted from April 29th on the first French channel TF1 and during the special edition of “Charles III, the coronation” on May 6th. A social media operation, using the billboards, has also been set up to allow the 100% French ingredients to continue to express themselves / grumble on social media platforms.
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