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Top 6: September 2nd 2020
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Starwax: If You Are An Influencer In The Septic Tank Category, Please Contact Us Urgently
Top 6: September 2nd 2020
Today, 43%* of French people (including 54% 18/24 years old) believe that being a maintenance and cleanliness freak is a quality. Indeed, by their perfectionism, the maniac takes care of others. The emergence of the "cool maniac" that is taking shape today in a post-covid world has been Starwax's reason for being since 1946. Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud. A well thought out and humorous campaign that highlights the effectiveness and the ultimate quality of Starwax's cleaning products.
Agency: Buzzman, Paris “Would you mind showering before you sit down?”, exclaims the ad highlighting the leather care milk that will take care and maintain the most precious of sofas. “Tag a bald friend who doesn’t need this product.” for the special hair unblocker, one of Starwax’s latest innovations.
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