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Starwax: Tag A Friend Who Doesn't Need This Product
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Today, 43%* of French people (including 54% 18/24 years old) believe that being a maintenance and cleanliness freak is a quality. Indeed, by their perfectionism, the maniac takes care of others. The emergence of the “cool maniac” that is taking shape today in a post-covid world has been Starwax’s reason for being since 1946. Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud. A well thought out and humorous campaign that highlights the effectiveness and the ultimate quality of Starwax’s cleaning products. “Would you mind showering before you sit down?”, exclaims the ad highlighting the leather care milk that will take care and maintain the most precious of sofas. “Tag a bald friend who doesn’t need this product.” for the special hair unblocker, one of Starwax’s latest innovations.
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