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Top 6: September 2nd 2020
Outdoor
Den Sakkunnige: The safe book ad
Top 6: September 2nd 2020
A spy themed campaign for Lava publishers and their book "Den Sakkunnige". The book, which is written under a pseudonym, is a tell all story about dirty Swedish political secrets not known to all. In order to raise awareness, the book has been locked up in a safe in an ad shell in front of the Swedish parliament. People worthy enough to solve the cipher written in the ad can open the safe and get a free copy of the book.
Agency: JMWGolin
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