McDonald's: The Happy Meal Bird Box DIY

A third of bird species in Finland is endangered. Especially small forest birds have a hard time finding a safe place to build nests. To support the community, as well as the nature around us, McDonald's Finland's Happy Meal Bird Box campaign is bringing over 1,400 Happy Meal box look-a-like nest boxes to Finnish forests. McDonald's is a family restaurant at heart and now even the smallest families will have a place to eat together. In Finland, small birds usually begin nesting in early spring, but some look for perfect spots all year round. Nest boxes shelter nesting birds from predatorial species and can be placed almost anywhere in nature. Building and putting up nest boxes is a Finnish tradition, and many people have one in their backyards or at their summer cottages since it is permitted to put them up almost in recreation area or forest in Finland. McDonald’s is giving out Happy Meal Bird Box DIY sets to families buying Happy Meals, so they can easily build their own nest boxes. The set includes all the needed parts to put together a Happy Meal Bird Box. Agency: NORD DDB Helsinki.