Premiership Rugby: Back On The Pitch

Due to Covid-19 the Premiership Rugby season was brought to an abrupt halt. After a long wait the games are re-starting on Friday Aug 14th, so they wanted to make sure that everyone knows that they’re back. Premiership Rugby's return has been eagerly anticipated by fans up and down the country, so it is vitally important that they get the word out as far and wide as possible. The matches will be behind closed doors but viewing will be possible with every game available on BT Sport. The strategy behind the work by VCCP Media was to get the campaign out using visually engaging social formats to build excitement for matches starting again. The message will be shared via paid social across Facebook, Instagram and YouTube.