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Top 6: August 19th 2020
Lifebuoy, the world's number one hygiene soap brand, returns to the UK with the aim of changing hand hygiene habits across the nation. The impactful campaign communicates the importance of good hand-washing habits to help reduce the spread of infection. The brand is investing 12 million pounds MMS with its broad-reaching Bish Bash Bosh campaign. Through the Bish Bash Bosh campaign, live now, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UKI. The brand also aims to support behaviour change at grass roots level by embedding good hand hygiene practices with school-age children and the most vulnerable groups in society.
Agency: MullenLowe Group, UK
Credits
Other credits
Client: Samir Singh, Global EVP, Skin Cleansing
Global Brand VP, Lifebuoy: Kartik Chandrasekhar
Vice President, Sustainable Business: Karen Hamilton
Global Director,Purposeful Marketing & Sustainability: Sarah McDonald
UK&I VP BPC: Chris Barron
UK&I Category Director: Benoit Roger-Machart
UK&I Brand Manager: Camilla Williamson
Senior Manager, Sustainable Business: Rachel Clegg
Assistant Manager, Sustainable Business: Lois Watts
UK&I Assistant Brand Manager: Liseli Sumbwanyambe
Agency
Global Business Leader (IPG): Vinay Vinayak
Group Account Director: Ross Marshall
Account Director: Ben Selby
Chief Strategy Officer: Ayesha Walawalkar
Senior Strategist: James Clee
Typographer: Hugh Tarpey
Design: Elisabeth Bolzon
Retoucher: Pete Stedman
Artworking: Dominic Scriven and Rob Carew
Digital Design & Animation: Chris Davey
Repro & Supply: Wellcom
Post-production
Post-production company: Nice Biscuit
Post Producer: Olivia Hards
Telecine: Ollie Gill
Sound design: Jungle Sound
Sound Engineer: Chris Turner
Music Composer: The Futz Butler
Music Supervisor: Big Sync Music
STRATEGIC COMMUNICATIONS
Chairman: Richard Cox
Group Chief Strategy Officer: Marianne Blamire
Account Director: Henry Kirby
Senior Account Manager: Venetia Stanley,
Senior Account Executive: Harriet Welsher-Forsyth
SCHOOLS COMMUNICATIONS
Client Services Director: Belinda Surjadi
Head of Communications: Louise Weisbloom
Account Director: Felicity Jackson
Design Lead: Kurt Young
CONSUMER PR
Director: Emily Mason
Associate Director: Kelly Bishop
Account Director: Josie Latham
Senior Manager: Beccy Smith
Senior Associate: Helena Bartholomew
MEDIA
Client director: Clemmie Marcel
Strategy Director: Mark Baschnonga
Business Director: James Sexton-Barrow
Account manager: Eloise Stobo
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