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Camaieu is ready to be the favorite brand of French women once more. To manifest this vision, they asked their agency Buzzman to reshape their brand’s identity and develop a 360° … read morecampaign to stake their claim on a ready-to-wear market that’s increasingly lethargic and disconnected from real life. The audacity goes even further: the print campaign and ensuing brand film don’t show any Camaieu clothes whatsoever. The aim is to focus on everyday women, each assuming their own roles, beauty and power, and not on untouchable heroines. Camaieu didn’t wait for inclusion to become a buzzword; they’ve been offering fashion for all women, regardless of style, age, morphology or purchasing power since 1984. Well established on the French territory with more than 500 stores, Camaieu is the ready-to-wear brand closest to French women. Their mission is to offer to all women ways to feel good, pretty and strong on their day-to-day, regardless of their way of life. As the years went by, the French brand has created loyalty with its customers by offering: superior quality at an affordable price and diverse styles within feminine fashion that’s easy to wear daily, to give them self confidence as well as pride in their own personalities. The print version of this campaign doesn’t exhibit any of the brand’s clothes, proving Camaieu is a brand that focuses on empowering women with thoughtful consideration of their roles in society. Together, they are represented as active and charismatic women emblematic of their jobs and their uniforms – midwive, firewoman, lawyer, beekeeper, cooker, the women “next door”… spotlit but not idealized. Because for Camaieu, fashion is not an industry of dreams, but a utility for real life, that helps women to feel proud in their daily lives.
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President Wilhelm Hubner
Deputy Managing Director Offer, Brand, Supply Samuel Alimi
Deputy Managing Director Marketing and Digital Ous Ouzzani
Brand Director Véronique Bacquet
Content Factory Director Jérémie Renault
Press Relations & Shootings Officer Manon Vanpeene
Agency
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director Assistant Tom Lahetjuzan
Art Director Branding Anna Personne
Deputy Managing Director Florent Kervot
Account Manager Sacha Hanras
Strategic Planning Céline Mazza
Head of Social Media Julien Scaglione
Social Media Manager Juliette Batte
Social Media Assistant Antoine Ferreira-Mendes
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of Production Vanessa Barbel
Producer Assya Mediouni
Producer Assistant Morgane Gaspar
Rights Management Elise Exposito
Production
Sound Production Schmooze
Music Easy par Son Lux
Photographer Sophie Ebrard
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