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Outdoor

Starwax: Bacteria


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This summer, Starwax launched its new brand signature “As obsessive as you”. In November, the brand reaffirmed its engagement with an eye-catching third communication featuring its cleaning products. A national poster campaign imagined by Buzzman. Since 1964, Starwax has been advocating the ultimate requirement in terms of cleanliness and maintenance. In 2020, the brand is determined to revalue perfectionists through its high-end, hyper-specialized products. Products that the brand is once again showcasing through a humorous catchphrase campaign.
Credits Other credits

Agency

President Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Art Directors Assistant Gianni Leotta

Copywriters Assistant Romuald Mevaere

Associate Director Isaure Goetz

Account Executive Quentin Seguret

Head of Strategic Planning Clément Scherrer

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Rights Management Dee Perryman

Head of Production Vanessa Barbel

Production May Pham

Production Charlotte Chadeau





Client

Managing Director Etienne Sacilotto

Chief Marketing Officer Orianne Perreaux

International Mktg Manager (Starwax Home Care Interior) Marie-Pierre Vanhelst

International Mktg Manager (Starwax Home Care Exterior) Nicolas Vilquin

France Marketing Manager(Starwax Home Care Interior) Aurélie Gaffe

France Marketing Manager(Starwax Home Care Exterior) Fabien Coquidé

Graphic Studio Manager Rudy Lachevre

Digital Manager Jeremy Le Goux

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