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Burger King / Les Papillons: #ThanksThe2010, 4
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Burger King France believes so in any case. And so they’re going to try to do just that with the association Les Papillons, who fight against child abuse and all forms of harassment, by launching the #ThanksThe2010 campaign. The campaign, designed by Buzzman, will come to life on all online video games and will be visible on Twitter starting September 30. For the past several weeks, French children born in 2010 have become the target of insults, harassment and cyberbullying, forcing even the French Minister of National Education Jean-Michel Blanquer to react in an attempt to end this malicious trend of bullying. If this #Anti2010 movement (already with 40 million mentions online) could be birthed in the universe of online video gaming, then that’s where it must end too. By turning these games into a place where the 2010s are celebrated en masse, allowing those affected to regain their pride. So Burger King, in partnership with Les Papillons, an organization that fights against child abuse, asks all players to pay tribute to their fellow gamers born in 2010 by pledging their support however they can (tagging, writing, building…), on any online game, and to share it on Twitter with the hashtag #ThanksThe2010. Every time they do, Burger King will thank them with a WHOPPER. Together, we can make the kids of 2010 Kings again.
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