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Burger King France believes so in any case. And so they’re going to try to do just that with the association Les Papillons, who fight against child abuse and all forms of harassment, … read moreby launching the #ThanksThe2010 campaign. The campaign, designed by Buzzman, will come to life on all online video games and will be visible on Twitter starting September 30. For the past several weeks, French children born in 2010 have become the target of insults, harassment and cyberbullying, forcing even the French Minister of National Education Jean-Michel Blanquer to react in an attempt to end this malicious trend of bullying. If this #Anti2010 movement (already with 40 million mentions online) could be birthed in the universe of online video gaming, then that’s where it must end too. By turning these games into a place where the 2010s are celebrated en masse, allowing those affected to regain their pride. So Burger King, in partnership with Les Papillons, an organization that fights against child abuse, asks all players to pay tribute to their fellow gamers born in 2010 by pledging their support however they can (tagging, writing, building…), on any online game, and to share it on Twitter with the hashtag #ThanksThe2010. Every time they do, Burger King will thank them with a WHOPPER. Together, we can make the kids of 2010 Kings again.
read less...BURGER KING France
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Media Officer Erinna Beaudron
LES PAPILLONS
Founding president Laurent Boyet
Artistic and Administrative Director Sandrine Boyet
Press Officers Sarah Kadi & Cécile Grigioni
Agency
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Business Director Loïc Coelho
Account Manager Fany Maupou
Head of Social Media Julien Scaglione
Social Media Consultant Félix Brunot
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
HAVAS SPORTS & ENTERTAINMENT
President Stéphane Guerry
Social Media Director & Influence Charles Bal
Influence Manager Audelia Leloup
Influence Officer Clara Guitard
Gaming Director & Esport Pierre Acuña
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