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Burger King: Happy a.i.lloween
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In 2023, there are scarier things than monsters and ghosts during Halloween. Artificial intelligence is taking more and more space in our world. This technology offers infinite possibilities in a wide range of fields, but also raises numerous concerns about its potential misuses (manipulation of public opinion, invasion of privacy, cyber-attacks, threat to employment…) This Halloween, BURGER KING® transforms the fear of AI into an asset in its latest campaign from Buzzman. In AI-generated film and posters, we see BURGER KING® customers lose their human form from the first bite they take off a burger. Another glitch… These were simple prompts such as “a woman eating a burger” or “a man eating in a Burger King”. It seems that mankind still has a bright future ahead. Or maybe this press release was actually written by ChatGPT. A 100% social media campaign visible from October 31.
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