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September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING France lets its customers decide which promotional product they want! … read moreIndeed, BURGER KING France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2 Euros among 8 in the running (Crispy Chicken, Big King, Big Fish, Whopper, Chicken Tendercrisp, Steakhouse, BBQ Cheese & Bacon et Bacon Lover).
Agency: Buzzman, Paris
This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING® restaurants from September 2nd to October 6th. Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle!
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Credits
Other credits
President Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Head of Account Loïc Coelho
Account Executive Fany Maupou
Head of Social Media Loris Bernardini
Social Media Manager Félix Brunot
Social Media Manager Arnaud Cherbonnier
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production Vanessa Barbel
Rights Management Dee Perryman
Post-production FIRM
Sound Production Schmooze
Client
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Marketing Product Manager Clarence Zidouhia
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