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Top 6: July 6th 2022
To the question “Do the French grumble often?” Our foreign friends answer “Yes” at a rate of 93%. What the hell do they know? While it’s true that sometimes we grumble a bit… Well ok, … read more it’s probably justified. This very French grumpiness is the strategy that BURGER KING® has decided to adopt to highlight its quality approach and all the care that the brand brings to the preparation and the choice of its ingredients. And yes, 75% of their ingredients are already produced by the French agricultural industry. Through a series of 5 films, BURGER KING® showcases the French ingredients in their menus, ready to be prepared, packaged and eaten. Between the grumbling nuggets, the weary onions, the jaded fries, the drunken bun and the endlessly complaining steaks, there’s no doubt about where they come from.
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Credits
Other credits
Client
Marketing Director Alexandre Simon
CSR & Communication Director Muriel Reyss
Head of Marketing Carole Rousseau
Project Marketing Manager Laurine Horellou
Media Officer Erinna Beaudron
PR & Communication Manager Shaïnez Desjouis
Agency
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Business Director Loïc Coelho
Account Manager Fany Maupou
Account Executive Romane Bourdier
Head of Social Media Julien Scaglione
Social Media Consultants Félix Brunot & Lucas Souchon
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Margaux Zaniol & Tifanny Boutih
Head of TV Production Vanessa Barbel
Print Production Assya Mediouni
Production
Sound Production Schmooze
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