Lidl: Don't settle for less

Don't let the inflation change your meal. Foodprices are soaring across Europe and the for the people of Sweden inflation is at an all time high. Lidl wanted to show people that they didn't have to settle for less if they instead chose Lidls own, cheaper and more reliable brands. This was done by photographing famous dishes without the main and most expensive ingredient. In this case, the Swedish tradition of "Chicken taco Friday".
Agency: Garbergs