Wimbledon: The Stage Awaits, 1

With The Championships returning to full capacity this year and celebrating 100 years since the opening of the iconic Centre Court at Church Road, fans will be greeted with a full OOH takeover at Southfields and Wimbledon train stations featuring digital 6 sheets, platform 4 sheets and station stairways and ticket barrier ads. Executions will also feature along the world-famous Queue and in and around the grounds at SW19. The campaign accompanies an animated film by McCann London, and works with the same overarching idea: “The Stage Awaits” to celebrate the centenary of one of the world’s most famous sporting arenas and its enduring capacity to inspire, in ways that go beyond just the game. For the OOH creative, Space has collaborated with Mads Berg, a Danish artist renowned for his art deco style and vintage graphics, to commission five illustrations. Each illustration depicts an iconic perspective of Centre Court and celebrates the “arrival moment” of some of its key characters – the Umpire, the Ball Boys and Girls, the Ground staff, the architectural team who built the roof and, of course, the moment that the spectators arrive on Centre Court to take their seats.