 |
Embed Video
Following its first campaign, “Epic Bets”, which showcases the spectacle of the horse races, and the second, “The Expert”, that put the turfists in the spotlight, PMU wanted to show … read morethe transmission between players and their friends. Because PMU is more than a game, it’s a social connector – a passion that births interactions, uniting people across social origins, races and cultures. To pass on this special taste for horse race betting and prepare PMU’s future, the brand chose Antoine Griezmann as their new ambassador. He carries the campaign and the film, which is an anthem for the great family of gamblers and for what unites them: their passion for the game. The cult song “Vous les copains” by Sheila, is used as the anthem that unites gamblers. The lyrics are sung in unison by a chorus of all lovers of horse-race betting – from the taxi driver, to Antoine Griezmann, from businessmen and women, to street workers. The energy from these united voices lends the film its power, and shows the emotions that gamblers feel before a race. The grandstands are full. The betting counters are blowing up. The people cry out all together, united by their passion and their desire to win. Except at the finish line, when the winners will scream the loudest.
read less...Client
Managing Director Cyril Linette
Marketing Director Emmanuelle Malecaze-Doublet
Products & Brand Director Timothée Loizeau
Head of Advertising Sophie Andreani
Head of Media Division & Development Martin Terrier
Agency
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Deputy Managing Director Florent Kervot
Account Director Clément Chagnaud
Account Executive Alexane Chauvin
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production & Art Buying Vanessa Barbel
Post Production Mathematic
Sound Production The
Musique Supervisor Fred Schindler
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
