Interactive ad: Burger King: #WhopperAndFriends, 4

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With the COVID-19 crisis, the restaurant sector has had a difficult year. To continue to show its solidarity with the sector, the brand has decided to go even further by allowing them free advertising on their Instagram account. That’s why, until restaurants can reopen, BURGER KING France will stop posting pictures of its burgers. But don’t panic! This is to share their visibility and community with restaurant owners who need it more. Everyday, the brand will highlight several restaurants with: their menus, their addresses and their promotions. To participate, restaurant owners will just have to post a photo of their signature dish with the #WhopperAndFriends and BURGER KING France will take care of reposting them.

Category Restaurants & fast food
URL https://www.instagram.com/burgerkingfr/
Client Burger king
Agency Buzzman, Paris
Country France
Uploaded 14 December, 2020

Credits

Executive Creative Director
Georges Mohammed-Chérif
Creative Director
Philippe Boucheron
Creative Director
Patrice Lucet
Copywriter
Julien Moulin
Art Director
Antoine Blondet

Other credits

President Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Head of Account Loïc Coelho

Account Executive Fany Maupou

Head of Social Media Julien Scaglione

Consultant of Social Media Félix Brunot

Consultant of Social Media Arnaud Cherbonnier

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Marketing Director Alexandre Simon

Product Marketing Officer Carole Rousseau

Media Officer Erinna Beaudron

Burger King: #WhopperAndFriends, 4

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Burger King: #WhopperAndFriends, 4

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