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Top 6: March 23rd 2022
What if we told you that La Vi is coming up with their own bacon to bring us all together? A revolution incarnated in the launch of 100% plant-based bacon. Accompanied by its agency … read moreBuzzman, La Vie is launching its first national brand campaign on 14 March. "There's a Jew, a meat eater, a Muslim and a vegan having the same meal together. And it's not a joke", that's the promise from La Vie, a new player in the vegetable market, which is launching its bacon in all small, medium and large supermarkets. A patented recipe that reproduces the look, texture and real taste of bacon, but without the pork. The perfect way to reconcile everyone with vegetable food, and discover the real taste of bacon. Through the campaign, La Vie™ reveals some strong hooks to announce the national launch of its vegetable bacon. “You’ve already missed out on Bitcoin, don’t miss out on this bacon”. What’s more: it is much better for your health, for the planet and for the pig. With La Vie™, discover “the bacon of the future”. The national campaign, consisting of 5 visuals, is visible from 14 March on bus shelters on the JCDecaux and Clear Channel networks across France, in the Paris subways with Metrobus, and on 2 giant banners in the Bordeaux and Porte de Clichy stations in Paris.
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Co-Founder and CEO Nicolas Schweitzer
CMO Romain Jolivet
Marketing Manager Morgane Gaweda
Brand Manager Valentine Fougeras
Social Media & Community Manager Cécile Danjou
Agency
President: Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Assistant Mickaël Krikorian
Brand Director Lou Leproux
Junior Account Executive Marine Lamora
Head of Planning Clément Scherrer
Senior Strategic Planner Aline Bouchez
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of Production Vanessa Barbel
Print Production Charlotte Chadeau
Head of Social Media Julien Scaglione
Social Lead Quentin Barbaray
Social Media Consultant Charlotte Hamelin
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