The more you skate, the more you scratch your skateboard. That's the whole idea behind Activision's latest campaign. In collaboration with Birdhouse, the video game publisher is … read morelaunching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk's Pro Skater 1+2 prizes. The campaign just launched in the US across digital and social media.
Agency: DAVID, Madrid
Pro skaters and influencers will receive decks giving their followers the chance to win one for themselves by sharing the launch video with #ScracthBoards on Instagram or Twitter, following the announcement across Activision’s and Tony Hawk’s social media channels. The spot by DAVID Madrid presents the legend Tony Hawk showing how these new limited edition decks can be used as “scratch offs” to win prizes.[1] During the film, we see how Hawk himself rides, slides and scratches his board to reveal prizes within.
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