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Top 6: March 16th 2022
Outdoor

American Express: Express Yourself

Top 6: March 16th 2022
Research shows discrimination, family rejection, harassment and fear of violence leads to disproportionate levels of poor mental health and higher suicide rates.

As Principal Partner of Sydney World Pride 2023, Amercian Express has launched ‘Express Yourself’ at the 2022 Sydney Gay and Lesbian Mardi Gras. Through an integrated campaign approach, the creative urges everyone to come out, express themselves and celebrate who they truly are, with no reservations. The outdoor features proud members of the community, including Lady Fur, comedians Rosie Piper and Jared Jekyll, and Doodad and Fandango owner Nikita Majajas.
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Media Agency: UM

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